Hasbro Releases a New Joe Fixit Action Figure for Marvel Legends

Hasbro debuted a new Marvel Legends action figure today that was modeled by Bruce Banner's alter ego. This 8.1-inch-tall figure comes with five accessories that are based on The Incredible Hulk comics.

Hasbro Releases a New Joe Fixit Action Figure for Marvel Legends
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The Jade Giant, formerly known as Joe Fixit, returned to his original grey form while working as a security guard for a Las Vegas casino owner during the celebrated Hulk run by writer Peter David in the 1980s. In a miniseries penned by David, Marvel recently went back in time.

About Hasbro

The American global conglomerate holding firm Hasbro, Inc. was founded and is based in Pawtucket, Rhode Island. It is the owner of the brands and goods made by Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast.


Transformers, G.I. Joe, Power Rangers, Rom the Space Knight, Monopoly, Furby, Nerf, Play-Doh, Twister, and My Little Pony are just a few of its products. In 2019, Entertainment One was also acquired, adding the Peppa Pig and PJ Masks franchises. In order to advertise its products, the Hasbro brand also created TV programs, such as Family Game Night on the Discovery Family network.

About Marvel Comics

American comic book publisher Marvel Comics has been a part of The Walt Disney Company since December 31, 2009. The Marvel Comics title, name, and brand were first used in June 1961, evolving from Timely Comics in 1939, Magazine Management/Atlas Comics in 1951, and its forerunner, Marvel Mystery Comics.


Martin Goodman founded Marvel in 1939 under the name Timely Comics by 1951, it had changed its name to Atlas Comics. The company's core brand was established as the Marvel name, which had been utilized for years and decades.

Spider-Man, Iron Man, Captain America, Thor, Doctor Strange, Hulk, Daredevil, Wolverine, Black Panther, and Captain Marvel are just a few of Marvel's well-known superheroes. Other well-known superheroes include the Avengers, X-Men, Fantastic Four, and Guardians of the Galaxy.

Peter David's Outline of How the Character Was Created

When I first came up with Joe Fixit years ago, it was just to mix things up. Typically, Bruce would have created some sort of scenario and he would be concerned that the Hulk would unavoidably appear and ruin things.

The plot involving Joe turned the concept on its head and gave the Hulk a fantastic scenario in Vegas, and he was anxious that Bruce would appear and ruin everything. I had no clue the character would stick around for so long.


Joe Fixit, Bruce Banner's alter-ego, exchanges morality for increased intelligence, giving him the motivation and means to behave immorally relative to both Bruce and The Hulk. The decor and design of this high-quality, premium Joe Fixit 6-inch scale figure were influenced by the way the character appeared in The Incredible Hulk comics.

It stands 8.1 inches tall. includes a figure and 5 accessories with a comic book theme. Marvel has almost 80 years of entertainment history and has established itself as a staple of fan collections all across the world.

Marvel Comic Universe and Marvel Cinematic Universe characters that are beloved by fans have been reimagined in the Marvel Legends Series with exquisite detail and articulation for posing and collection display.